“UXXR delivers a unique blend of creativity, technical sophistication, and business savvy to produce outstanding business results for their clients.”
— Dennis R. Award Winning Author
“UXXR takes precise action to achieve great outcomes. They have expert level knowledge in research, strategy, and design.”
— Danielle G. Research Manager at Jane.com
Extended Reality is here to propel forward and enhance the human experience.
We’re here to support businesses in fulfilling on that promise.
Here’s how. We…
Craft Intuitive Interfaces
Visceral interactions enhance your user’s sense of presence and agency. UXXR has the required skills, expertise and experience to overcome the many challenges of designing natural User Interfaces that feel native to the world you are creating.
Supercharge Adoption
User Experience methodology and practices can maximize the probability of meeting your guest’s expectations of immersion, greatly minimizing usability issues that may break illusion. A great user experience means word of mouth will drive adoption for you and amplify your intended impact.
Differentiate Your Impact
A solid design strategy means zeroing on your ideal guest and the intended scenario you are solving for. By streamlining the product vision, you get to focus on creating areas that will delight your guests and exceed their expectations, setting you apart from the competition.
Our Process
Our Human-Centered Experience Strategy process integrates methodologies from product strategy, game design, animation production, and design thinking.
Deliverables may include
• Stakeholder Interviews
• Competitive Analyses
• Workflow Diagrams
• Interaction Diagrams
1. Analyze
We analyze the current state of your product or customer’s business to gain insights into the vision for the experience you are creating.
2. Empathize
We empathize with the explicit needs, limitations, and goals of your target audience through proven research modalities; and with the desired feelings, perceptions and impressions you want to impart on your audience.
Deliverables may include
• User Interviews
• Surveys
• Focus Groups
• Ethnographic Observation
• Task Analyses
• Personas / Use Cases
• Jobs to be Done
Deliverables may include
• Ecosystem Mapping
• Causal Loop Diagrams
3. Maximize
We maximize and broaden the impact of your experience by examining the expanded context of the ecosystem that you inhabit.
4. Differentiate
We differentiate your experience / audience match by identifying opportunities that will be most impactful to your experience and business’ bottom-line.
Deliverables may include
• Service Blueprints
• Journey Mapping
• Value Proposition Mapping
Deliverables may include
• Requirements Documentation
• Product Prioritization & Road Maps
• Storyboards
• Game Design Documents
• Interaction Design / Wireframes
• 3D Interface Prototypes
• Usability Studies
5. Execute
We then execute on the Human-Centered Experience Strategy to design an out-of-this-world experience that meets its KPI’s, attracts your audience and maximizes adoption.
Our Services
With a combined expertise in experience design leadership, human factors, visual effects production and business strategy execution, we have the expertise and capacity to deliver design solutions unique to the constraints and nearly limitless possibilities of XR.
Product Strategy
We use proven product strategy methodologies and ethnographic research to gain a deep understanding of your business, its ecosystem, and your intended audience to assure a powerful product / market fit. Because we adapt our methods to each project individually, we are able to work across a wide range of industries. We excel in science, technology, entertainment and education.
Usability Testing
By helping you to understand the needs, goals, desires and limitations of your user, we can plan, execute and analyze effective user tests with real world connections. This helps us to understand their mental models and build life-like personas for your team to relate to as real people. The process provides valuable data to improve the experience of your immersive product which greatly strengthens adoption.
InteractiON Prototyping
Building an alternate reality with natural and intuitive interfaces requires designing, testing, and experiencing it in three dimensions. We understand how to adapt traditional 2D design methodologies and explore new realms of possibility in real world and virtual 3D coordinates. We make that possible by creating design deliverables within Unity and other immersive prototyping tools.
Case Studies
Pershing Square Park
Los Angeles, CA
Pershing Square Retcon
Angelenos have all experienced the effects of climate change. Cognitively, we know that California is under very dry conditions which leads to an increased risk of fires and limited water supply. But when lawns across the city are watered every day, people take long showers, and everyone acts without concern, it’s hard to stop and recognize why each of us should individually contribute to water conservation.
Given the magnitude of this drought problem, we urgently need accessible, engaging, and innovative public awareness campaigns that connect individuals with a deeper understanding of water conservation and promote behavior change to support these efforts.
Extended Reality Research Study
XR Research Study (XRRS) is an international grassroots vanguard of 22 independent researchers committed to making immersive experiences that are accessible to all, with interfaces that are natural and intuitive. To help establish standards, XRRS is collectively analyzing 72 VR titles across 12 categories to document and access interaction patterns, common usability issues and established design patterns.
Spearheaded by UXXR founder Suzan Oslin and Rob Dongas, doctoral student at the University of Sydney, Australia, Suzan offers her vision, experience as a working UX Designer, and team management and leadership skills to the project.
Emergent Virtues
VR, AR, and other exponential technologies have the power to alter our connections and reshape our identities, in ways both positive and negative, thrilling and dangerous. It’s not a matter of when—it’s already happening. At World IA Day 2019, there was an opportunity to experiment with augmented reality and stimulate a discussion about the impacts of emerging technologies within the design community.
We began the day with an AR networking app for the audience that prompted discussion about six virtues. We culminated the day with a panel discussion among those six AR creators. They contemplated what emerging technologies will mean for the future of our minds, our societies, and our species and the virtues that will necessarily need to emerge to embrace the change.
The Team
We are a collective of technically sophisticated user experience designers and technologists who understand the complexities of designing for virtual, augmented and mixed realities.
Suzan Oslin
Managing Director
Strategy and Vision
John Coleman
Designer
Concept, Interface, Brand Marketing
Laura Garcia
Designer
UX Research and Design
Nico Salgado
Digital Artist
UX Photography, Rendering, Animation
Kaitlyn Ouverson
UX Researcher
Ethnography, Usability, Accessibility
